A botched apology is wasting a crisis

Neeran Naidoo is CEO and Partner at Hewers. He is a specialist crisis communication and reputation risk management consultant. He is a British Council Chevening scholar with a Master’s Degree in Communications from the Centre for Mass Communication Research at the University of Leicester, UK. He has extensive experience working in leadership roles in the public, NGO and private sectors. He spent 8 years at Woolworths SA as head of strategic communications, he was Director of Communications at the Nelson Mandela Foundation and Special Advisor to the Speaker of the National Assembly during Mandela’s presidency. Neeran currently serves on the Board of the Desmond and Leah Tutu Legacy Foundation. He was one of the founding members of the Centre for Analytics and Behavioural Change (CABC). Neeran is the South African and English-speaking African country rep for the International Association of Risk and Crisis Communication (IARCC).