“In a digital world where lies travel faster than truth, silence is not a strategy.” – Neeran spoke to News24 about the rise of disinformation.
How to respond when disinformation affects your brand
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Hewers
In the Media.
A botched apology is wasting a crisis
Everyone has to apologise at some stage. This article by Neeran Naidoo, Hewers’ CEO and Partner, deals with an effective apology.
Communicating trust in uncertain times
In this article on COVID-19 and how to manage a crisis, Neeran Naidoo assesses how best to communicate trust in a crisis.
Values count when doing business in a reputational economy
When values are infringed, corporations erode public trust and face reputation risk. Hewers CEO Neeran Naidoo takes stock of the damage.
Forget finances, Old Mutual is set to pay dearly in the reputation stakes
The financial services giant Old Mutual set off on the wrong foot with the firing of CEO Peter Moyo. But, how are they managing the crisis?
Reputation Risk
Reputation is widely acknowledged as one of the most important corporate assets, but the most difficult to protect.
Unprepared boards play fast and loose with reputation risk
The vast majority of the value of companies today is in their reputational goodwill. The risk of losing this value is now acknowledged as the “risk of all risks”.