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Reputation Risk

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“Reputation is widely acknowledged as one of the most important corporate assets, but the most difficult to protect. Changes in the environment (e.g. the development of global media and communication channels, and reduced customer loyalty) are exposing organizations to increased reputational risks.”

This chapter on crisis communication and reputation risk by Dr Dominik Heil, a partner in Hewers Reputation Analytics, was published in the International Encyclopedia of Strategic Communication (IEBC). The 2,700-word paper on Reputation Risk is an easy read for a journal article.

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Author: Dr Dominik Heil

Author: Dr Dominik Heil

This post was first published 1 August 2018.

Dr Dominik Heil is a partner at Hewers. He is a programme director at Cranfield School of Management, Cranfield, UK and a sessional lecturer and PhD supervisor at Wits Business School. His research interests include corporate reputation, philosophy of management, organisational culture, strategy, and leadership. Dominik was the founder of the Reputation Institute in South Africa and has more than 15 years of experience in reputation research and analysis, consulting and advising blue-chip clients on reputation. Dominik has published extensively in local and international journals on reputation and is a regular columnist and commentator on corporate reputation.
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