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Forget finances, Old Mutual is set to pay dearly in the reputation stakes

by | In the Media

“It looks like an incoherent crisis plan in the c-suite is what’s driving its bid to protect its reputation and brand and restore confidence and trust in the institution.”
The financial services giant, Old Mutual set off on the wrong foot with the firing of its CEO Peter Moyo. But, how is Old Mutual managing the crisis? Neeran Naidoo, Hewers’s CEO and Partner assesses this from a crisis communication perspective in this article first published in Business Day on 5 September 2019.

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Author: Neeran Naidoo

Author: Neeran Naidoo

This post was first published 5 September 2019.

Neeran Naidoo is CEO and Partner at Hewers. He is a specialist crisis communication and reputation risk management consultant. He is a British Council Chevening scholar with a Master’s Degree in Communications from the Centre for Mass Communication Research at the University of Leicester, UK. He has extensive experience working in leadership roles in the public, NGO and private sectors. He spent 8 years at Woolworths SA as head of strategic communications, he was Director of Communications at the Nelson Mandela Foundation and Special Advisor to the Speaker of the National Assembly during Mandela’s presidency. Neeran currently serves on the Board of the Desmond and Leah Tutu Legacy Foundation. He was one of the founding members of the Centre for Analytics and Behavioural Change (CABC). Neeran is the South African and English-speaking African country rep for the International Association of Risk and Crisis Communication (IARCC).
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