“It looks like an incoherent crisis plan in the c-suite is what’s driving its bid to protect its reputation and brand and restore confidence and trust in the institution.”
The financial services giant, Old Mutual set off on the wrong foot with the firing of its CEO Peter Moyo. But, how is Old Mutual managing the crisis? Neeran Naidoo, Hewers’s CEO and Partner assesses this from a crisis communication perspective in this article first published in Business Day on 5 September 2019.