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How to respond when disinformation affects your brand

by | In the Media

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“In a digital world where lies travel faster than truth, silence is not a strategy.”

Viral disinformation can damage a brand in hours – long before courts act or platforms respond. In this volatile environment, fast, credible responses and long-term trust are the only real defence. Neeran spoke to News24 about the rise of disinformation and why proactive crisis communications now matter more than ever to protect your brand and reputation. 

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Author: Neeran Naidoo

Author: Neeran Naidoo

This post was first published 8 May 2025.

Neeran Naidoo is CEO and Partner at Hewers. He is a specialist crisis communication and reputation risk management consultant. He is a British Council Chevening scholar with a Master’s Degree in Communications from the Centre for Mass Communication Research at the University of Leicester, UK. He has extensive experience working in leadership roles in the public, NGO and private sectors. He spent 8 years at Woolworths SA as head of strategic communications, he was Director of Communications at the Nelson Mandela Foundation and Special Advisor to the Speaker of the National Assembly during Mandela’s presidency. Neeran currently serves on the Board of the Desmond and Leah Tutu Legacy Foundation. He was one of the founding members of the Centre for Analytics and Behavioural Change (CABC). Neeran is the South African and English-speaking African country rep for the International Association of Risk and Crisis Communication (IARCC).
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